Top 5 Social Media Tactics to Watch Out For in 2023

Social media is an ever-evolving sphere witnessing trends that come and go; whereas others experience an upgrade to serve users better. The era of social media currently records an enviable milestone that caters to personal and business needs.

The latest statistics indicate that there are over 4.7 billion social media users globally. To substantiate, Facebook (2.9 billion) tops as the most-used social platform followed by YouTube (2.5 billion), WhatsApp (2 billion), and Instagram (1.38 billion).

With such figures, no business can dare to operate without considering social platforms like Instagram, Facebook, TikTok, YouTube, Pinterest, or LinkedIn. In fact, 73% of marketers assert that social media marketing has been ideal for their businesses.

Being on social media is hugely beneficial for businesses and apart from increasing brand awareness, businesses can stay in touch with their audiences. With the evolution in technology, social media has got a range of capabilities than before.

Businesses can do a lot more on social platforms than they used to do two decades ago. However, as trends come and go, many businesses across the globe are gearing up for the top social media tactics that will cross to 2023 or those that will emerge out of nowhere.

If you’re a business or a brand and worried that certain social media trends might take you by surprise; it’s high time you paused to understand what is important right now.

Top Social Media Tactics

Video Marketing

More than ever before, video marketing has attained incredible fame worldwide and this isn’t about to change any time soon. Social media has witnessed new trends like user-generated content, hashtags, and CTAs, but video content is currently a soft spot for every marketer.

That doesn’t mean that all other forms of social media tactics are no longer reliable, but video content is currently a must-do. The latest video marketing statistics indicate that 86% of respondents asserted that video content is an effective marketing tool.

It is becoming easier to create video content and all that a business needs is a quality camera. Additional benefits can be attained with time and with a more reliable marketing budget. Video content has proven to increase traffic to a site and this can boost business sales and ROI. Therefore, want to enhance your marketing efforts and outreach? Tap into the power of creating and sharing videos.

Social Shopping

Want to optimize your social media presence? Choose to sell on social media in case you are not already doing so. To create an omnichannel shopping experience, modern businesses are choosing social platforms such as Instagram and Facebook as selling points.

Selling on social media can also help maximize sales. This can reduce cart abandonment commonly triggered by a change of mind. Today, millennials and Gen Z conveniently shop on social platforms and this isn’t expected to change.

All that a business needs to do is leverage the social platform’s selling features to encourage sales. Also, ensure to protect your audience’s data. Invest more resources in ensuring data protection and management to prevent data breaches. Also, having a standby crisis or risk management team can help a business stay proactive.

Short-form Content Will Remain Dominant

Modern consumers don’t want to spend a lot of time on social media unnecessarily. Unless it is a blog, an article, or a case study, find means of publishing short-form and quality content. Short-form content acts as a hook to the audience.

When coupled with CTAs, they will also be more willing to take the desired action. With that, ensure to continue creating short-form content where necessary. Short content easily resonates with the reader’s mind. Also, when coupled with quality visuals, it is easier to digest and remember.

Short-form content is also deployable when it comes to advertising a product or a service. With that, short-form content is expected to continue dominating the digital marketing realm.


Is there any way you can run a business in the modern era without data? Data is currently taken to be the blood of a business and with an overview, that isn’t expected to change. Data is very crucial in decision-making and running a business.

Because of that, social platforms today are integrated in a way that caters to data and analytics. Social platforms like Instagram and Facebook provide analytics where a business owner can audit the performance of a social media marketing campaign.

Data is another critical success factor in business and therefore, worthy of every business owner’s attention. If you run your social media campaigns without data, try leveraging tools and social platform insights to run optimized campaigns.

This is helping many businesses whether small or large understand where the traffic comes from and their consumers’ preferences.

Influencer Marketing

Influencer marketing may seem like an expensive marketing technique, but when keenly analyzed, it might offer more sizeable benefits than you think. An Influencer marketing may require a business to pay an influencer to talk about a brand, but other influencer marketing tips are totally out of courtesy.

With a quality service or a fine product, an individual whether an influencer or not can choose to talk about a product or a service. This means that his or her follower base will check out the product and even try it out.

Influencer marketing needn’t always be about paying an influencer, but many people are engaging in influencer marketing for a good cause.


These are some of the major social media tactics expected to prevail in 2023. However, that doesn’t mean that all other social media practices should be thrown out of the box. This list is meant to showcase the major techniques that might need more of your effort as a business owner or a digital marketer.

Like before, continue scheduling posts in advance, leveraging keywords, and hashtags to attain a wider outreach. Above all, ensure to stay updated with the latest trends (social media marketing and digital marketing) to stay ahead of the competition.